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Coty Inks New Deal with Etro To Expand Offerings in Beauty

Will distribute its signature fragrance lines and explore new categories for the Italian luxury fashion brand.

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By: Christine Esposito

Editor-in-Chief

Coty Inc. has signed a new agreement with luxury Italian fashion house Etro. Coty will distribute its signature fragrance lines and home scent collections beyond 2040. In addition, Coty and Etro will work together to explore new categories to grow the brand’s beauty portfolio. “We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage ...

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